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So far laura has created 12 blog entries.

Interview Series: Brand Strategy – Why you need one & how to start

Interview with Ali Wright-Hicks, owner of Amari Creative:   Brand strategy has become a trendy buzz phrase in the business world, and I have been really curious how it applies to the yoga and fitness world. Once I started to dive in, I realized quickly that big brands that spend time on a cohesive strategy

5 Ways to Improve Your Studio’s Website & Increase Revenue

We all know that web presence is imperative for your business, but do you know what’s actually happening when prospects and clients visit your page? You have less than a second to make an impression and get a prospect to take action once they land there. Are you making the most of it? And does

Lead Your Studio to Success: 4 Ways to be an Irresistible Leader

Who comes to mind when you think of a leader? Honest, virtual raise of hands here...did any of you think of yourself? In order to have a successful studio you have to not only act like, but believe you are a leader. I often speak with studio owners that wonder why their staff won’t “just

5 Ways to Hire Effectively at your Wellness Business (from a Veteran Recruiter)

I worked in the recruiting world for close to a decade and saw many inevitable, disastrous hiring decisions made. The aftermath affects businesses for months, and causes so much stress for hiring managers. When I said adios to recruiting, I was really excited to finally be in charge of my own hiring at my yoga

Price Your Business to Keep Clients!

Do you look at your studio’s pricing and think “wow… I nailed it, this is totally working for me!!”?  If not, don’t worry, you’re not alone. There is a major misconception in the fitness world around pricing and how to structure classes and membership. When it comes to boutique fitness, the industry has gone too

Peer Groups & Mentors: The importance of connection for business owners

It is just plain necessary to have a peer, mentor or group to talk to about the every day struggles, the wins and the questions that arise for wellness business owners... Even better if that person is or has lived through the same thing. And believe me, it will give you a competitive edge.

How Your Busy Season Revenue Can Continue All Year

January. It’s the month that yoga and fitness studios look forward to all year long. Millions of Americans are feeling glutinous after the holidays and excited to conquer their new resolutions. Here are the facts. In January 2016, MINDBODY clients saw a 22% growth in new customers compared to the end of 2015. Fitness businesses saw a