Let's get something straight before you read any further.You don’t have to con your clients into making a purchase. That's not sales.... especially in a yoga or fitness studio. I often hear “I don’t want people to feel sold to” or “I don’t want to be a salesy studio.” And I hear ya! I wouldn’t
Do you look at your studio’s pricing and think “wow… I nailed it, this is totally working for me!!”? If not, don’t worry, you’re not alone. There is a major misconception in the fitness world around pricing and how to structure classes and membership. When it comes to boutique fitness, the industry has gone too
It is just plain necessary to have a peer, mentor or group to talk to about the every day struggles, the wins and the questions that arise for wellness business owners... Even better if that person is or has lived through the same thing. And believe me, it will give you a competitive edge.
January. It’s the month that yoga and fitness studios look forward to all year long. Millions of Americans are feeling glutinous after the holidays and excited to conquer their new resolutions. Here are the facts. In January 2016, MINDBODY clients saw a 22% growth in new customers compared to the end of 2015. Fitness businesses saw a
Yoga studios have had the capability to use online registration for years, but I rarely see studios require or even promote online signs ups. There are plenty of excuses not to (I know…I had lots of them!), and many have tried online sign ups claiming later that it didn’t work. Unfortunately without commitment to the process, it likely
Does your studio have a sales process? Perhaps your process has been crossing your fingers that your teachers or desk staff said the right things, to the right clients and that they come back. Or maybe your process consists of you talking to every single student and making recommendations. Recently, I heard a studio
KPI Reporting in MindBody Online Most yoga and fitness studios in the US run on MindBody (MBO). In fact, over 42,000 of you have chosen this platform to run your business on. But do you really know its power? Have you spent time diving into the reports each month to really understand your business? MBO